Havas Sports & Entertainment


We are the brand engagement network of Havas.

To us, brand engagement is an emotional relationship between brands and communities, bonded together by mutual passions.

We use relevant insights from people's passions, and our industry expertise in sport, entertainment and social causes, to source and create content, and activate brilliant experiences through live events, social media, PR, customer and employee programmes.

For more information, search our website or please contact us.

Share Fans, passions, brands

Havas Sports & Entertainment merge with Cake

Havas Sports & Entertainment UK and Cake come together to create new hub for entertainment and content

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Who we are

We are a brand engagement agency connecting fans and brands through their passions.

We source, create and activate content and experiences that build emotional relationships between brands, fans and communities.

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Heathrow Express Sponsorship of England 7's Rugby

Delivering a fully integrated activation strategy including experiential engagement, CRM, social media, traditional and digital PR as well as content creation and management for Heathrow Express sponsorship of England 7’s Rugby

Strategy, Research & Evaluation

We advise on strategy and provide fan research, asset evaluation and diagnostic insight for a range of rights holders and brands which include The FA, Live Nation, Laureus and The LTA.

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Coca-Cola FIFA World Cup™ Trophy Tour GB 2014

Since 1998, leverage the FIFA World Cup Trophy Tour as a global platform for Coca-Cola to unite fans with their passion and engage core target audiences

Barclays Premier League